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Earthquakes fans wishing to purchase a jersey with the unique numbering can place an order beginning at the match on Sunday. Additionally, fans who already own a plain-back jersey can order the numbering to be later added for $30.
Each club made this initiative available to a specific number of qualifying season ticket holders who used a portal on the club's website. Those season ticket holders selected a number (0-9) and the location within that number -- similar to selecting a seat for air travel -- and uploaded their picture.
MLS clubs will wear these special numbers for all regular season games during the month of August. All jerseys -- home, road and alternate -- will feature the numbers. Fans will have the opportunity to customize jerseys and additional merchandise with these special numbers at their club's official stadium store.
MLS will be the first league to utilize this platform, which is provided by Playing2. The Mexican National Team, Real Madrid and Atletico Madrid are among several teams in other countries that have used this platform to bring their fans closer to the game. The numbers are being produced by Unisport, the official provider of authentic MLS letters and numbers.